B2B Services

Growth Financing

Exclusive advisory to Headstart Studios on a growth financing by Caldec

I am very happy to have found a partner who shares our vision for successful learning, adds real entrepreneurial spirit and will strengthen our growth strategy in the long term.

Marc Johannsen

CEO Headstart Studios

With Caldec Holding as minority shareholder, Headstart Studios accelerates its growth strategy and expands its e-learning portfolio for digital marketing and corporate learning.

October, 2020. Headstart Studios, a Hamburg, Germany-based leader in digital advanced education services, has successfully closed its growth financing round by Caldec Holding. The investor will join as a minority shareholder and partner with Headstart Studios’ management team to accelerate the company’s growth strategy and the expansion of its product portfolio into e-learning programs for digital marketing as well as in the area of corporate learning.

Headstart Studios’ CEO Marc Johannsen explains: “Several thousand employees have already successfully completed our learning programs and show that our approach with guided learning journeys, a mix of various formats, continuous social learning and high practical relevance meet the market demand and deliver the desired learning success. Based on that knowledge and additional capital funds, we intend to further expand our product portfolio and lay the foundation for sustainable growth. I am very happy to have found a partner who shares our vision for successful learning, adds real entrepreneurial spirit and will strengthen our growth strategy in the long term. With Hermann Wendelstadt (Founder and Partner at Caldec Holding) we have found a valuable sparring partner who will join us on this exciting growth path as a new member of the advisory board.

ox8 Corporate Finance acted as corporate finance advisor to Headstart Studios GmbH.

Transaction Details
Mandate: Growth Capital
Client: Headstart Studios GmbH (Germany)
Investor: Caldec Holding (Germany)
Transaction: Growth Financing
Volume: Not public



Caldec Holding
Caldec Holding is an independent corporate holding company based in Hamburg specializing in long-term investments. Caldec usually invests in established companies with a proven track record within the German-speaking region. Verticals of interests are enterprise services, healthcare and digital media.
Headstart Studios
Headstart Studios, headquartered in Hamburg, is a provider of digital advanced education. Since foundation in 2016 (formerly “Avado Learning GmbH”), Headstart Studios has become an established player in the German-speaking region with its product portfolio ranging from Squared Online (a program in cooperation with Google) via the OMR Academy (joint training program with Online Marketing Rockstars) to digital learning journeys for large enterprises (e.g. Commerzbank, Allianz or Henkel). As of today, Headstart Studios employs >35 experts.

About ox8 Corporate Finance

ox8 Corporate Finance is an independent corporate finance boutique founded in 2018 by experienced M&A specialists. Corporate finance advisory services are offered with a focus on M&A as well as Growth Capital in the Software/ SaaS, Digital Commerce, Technology/ IT services and Healthcare sectors. The team has an excellent international network to financial investors and strategic buyers. ox8 Corporate Finance has its office in Frankfurt am Main.