Exclusive advisory to the shareholders of metoda on the majority sale to Maxburg

Together with Maxburg, the renowned European expert for e-commerce and data analytics will expand its market position.

April, 2020. Maxburg acquires a majority stake in the company and provides financing for the sustainable expansion of the business. ox8 Corporate Finance acts as exclusive financial advisor to the shareholders of metoda GmbH on the sale of a majority stake to Maxburg.

Maxburg Beteiligungen III advised by Maxburg Capital Partners (“Maxburg”) acquires a majority stake in metoda GmbH, a Munich/ Germany based SaaS company focused on the e-commerce market. In addition, Maxburg provides financing for further growth. Maxburg Funds have a flexible investment strategy that allows for tailor-made solutions along existing capital structures. Having funded metoda since 2013, the early-stage investors Bayern Kapital, TEV and High-Tech Gründerfonds successfully sell their stakes in the company. The remaining shares will be owned by the founders and management.

metoda GmbH is a reliable partner for numerous brands and retailers such as Mattel and Groupe SEB in the field of e-commerce. Having successfully started in 2012 with providing accurate, real-time e-commerce data, the company continuously adapted and broadened its services portfolio to reflect market requirements. Today metoda combines a unique set of solutions creating market transparency as well as “Amazon Advertising AI”, an easy to use and intuitive solution – offered as self-service and managed service– to automatically create, track and optimize advertising on Amazon. With a team of 50 employees, metoda currently serves more than 200 blue-chip and medium-sized companies, manages and optimizes more than 50,000 advertising campaigns per month and processes more than 1 billion e-commerce data points from 28 countries every day.

For Stefan Bures, co-founder and managing director of metoda GmbH, the transaction is another important milestone in the company’s development: “With Maxburg, we are convinced to have found an entrepreneurial, long-term oriented partner that will support us with executing our future growth strategy.” Bures very much thanks the previous investors for their support and the good cooperation. “Now,we are very much looking forward to the future together with Maxburg!!“ Robert Schmidtke, also co-founder and managing director, adds: “Maxburg’s long-term commitment enables us not only to maintain our entrepreneurial freedom, but also provides further boost for metoda’s growth – through financing, but also through a constructive, partnership-based approach.“

Felix Treptow, Partner of Maxburg, explains: “We have been following the company for some time and are impressed by the quality of both the management and the entire team. The company has established itself as a recognized expert in the e-commerce market in recent years. metoda is an agile, fast-growing company with an excellent positioning in a highly attractive growth market. Especially in times of increasing relevance of e-commerce and Amazon advertising, metoda faces additional tailwinds. With our flexible investment approach, we are able to implement tailor-made solutions even in economically turbulent times, for example for young, high growth companies. We look forward to supporting the team with our experience and expertise to make their goals reality!“

Maxburg Capital Partners

Maxburg Capital Partners is an investment management firm focusing on the German-speaking region. The funds advised by Maxburg favor long-term investments in profitable medium-sized companies with the aim of achieving a lasting and sustainable increase in value. Maxburg has an exceptionally flexible investment mandate and invests in privately held as well as listed companies across the entire capital structure spectrum. Recently, Maxburg has mainly been involved in succession situations, but as a minority investor is also in the position to offer tailor-made solutions in the context of atypical investment instruments such as mezzanine/PIK, structured equity or debt capital. Maxburg Funds have capital commitments of € 600 million from the RAG Foundation, which finances the long-term liabilities of the German mining industry. Next to STARFACE, Tenado, Maltego, Securepoint and KGS, metoda is Maxburg’s sixth investment in the software-/ technology sector.

Visit their website →

metoda

metoda GmbH, founded in 2012 and headquartered in Munich/Germany, delivers the most relevant, accurate, and real-time data such as prices, ratings, availabilities, and keywords to succeed in today’s e-commerce and Amazon world. Combined with its unique industry expertise, this data enables metoda to scientifically measure a product’s or a brand’s market share, its visibility, and to identify its market potential. Both, the data and insights, empower metoda’s smart AI and the company’s experts to achieve unrivalled performance with Sponsored Ads on Amazon and DSP campaigns across the web.

Visit their website →