Exclusive advisory to Livebuy on a growth financing by RTP Global
Alex von Harsdorf
With strong investor backing, the Berlin-based video commerce platform aims to scale its technology and accelerate European expansion.
February, 2022. LIVEBUY offers a unique Video Commerce Platform-as-a-Service, enabling brands and retailers to run their own live video shopping platforms and integrate them directly into their websites and online marketplaces. Live video commerce has become a multi-billion market in Asia and LIVEBUY is ideally positioned to benefit from the strong growth anticipated for the European market going forward.
Founded in 2020, LIVEBUY has already built an extensive client portfolio, including retailers such as Douglas, Lidl and MediaMarktSaturn and hosted shows with celebrities such as Kylie Jenner, Miranda Kerr and Jessica Alba. The financing round was led by early-stage tech VC RTP Global, along with renowned business angels. LIVEBUY will use the funding to enhance its proprietary software, broaden its services portfolio and accelerate European expansion.
| Mandate: | Growth Capital |
| Client: | Livebuy GmbH (Germany) |
| Investor: | RTP Global (United Kingdom) |
| Transaction: | Growth Financing |
| Volume: | Not Public |
Alex von Harsdorf, co-founder and CEO of LIVEBUY comments:It’s been an incredible first year for LIVEBUY, building strong momentum from the start. We believe that whoever wins the hearts of the best live video shopping creators will win this market. We are delighted to have secured such a prestigious partner as RTP Global, who brings years of experience in e-commerce and media, as well as an international perspective. We would like to thank the ox8 team for their continuous support during this important phase of finding the right partner for our strong growth ambitions.“
ox8 Corporate Finance acted as exclusive corporate finance advisor to LIVEBUY GmbH.
