Exclusive advisory to the shareholders of Intercontent on the majority sale to Arcus Capital

With ARCUS as new partner, Intercontent strengthens its position in mobile marketing and sets the course for continued growth.

November, 2022. ox8 Corporate Finance exclusively advised the shareholders of Intercontent GmbH (“Intercontent”) on the majority sale to ARCUS Capital AG (“ARCUS”).

Intercontent, headquartered in Berlin, Germany, was founded in 2000 and has established itself as one of the leading firms specialized in mobile marketing.

Based on its proprietary technology platform, Intercontent offers customized marketing and advertising services for publishers and affiliate networks to connect end users with online merchants and generate commerce at scale.

Mirko Jurschik states: “The partnership with ARCUS Capital is an important milestone in the development of our company. We are extremely pleased that we have been able to convince such an experienced, entrepreneurial and reliable partner of Intercontent and our continued growth prospects. We are very much looking forward to work together with Stefan Eishold and his team!”

Alexander Tavdidischwili continues: “Having invested a great deal of commitment, heart and soul in the development and growth of our company over the past years, it was decisive for us to identify the ideal partner for the M&A process. We are incredibly grateful for the remarkable professionalism and commitment that the ox8 team has shown throughout the whole project. The team did an excellent job in finding the perfect partner for us!”

The two founders of Intercontent, Alexander Tavdidischwili and Mirko Jurschik, have significantly re-invested into the Company and will retain their positions as Managing Directors.

Intercontent

Intercontent, based in Berlin and founded in 2000 by Mirko Jurschik and Alexander Tavdidischwili, has established itself as a market leader in mobile affiliate marketing. The business model is based on a proprietary technology platform that automatically provides end users with direct access to the most popular online stores. The company currently employs 11 people and has seen strong revenue growth in recent years.

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Arcus Capital

ARCUS Capital AG (“ARCUS”) is a Munich-based investment company focusing on investments in medium-sized companies in the DACH region. As an independent investor with a flexible investment horizon, ARCUS invests its own capital as well as the capital of selected co-investors. The objective of the investment strategy is to further develop the companies as an entrepreneurial partner together with the management. The ARCUS team contributes its many years of experience as managing directors of medium-sized companies and its practical knowledge in the areas of strategy development, finance and corporate acquisitions. Currently, the portfolio consists of industrial, media and online companies with a total turnover of approximately EUR 300 million.

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