Exclusive advisory to RECUP on a growth financing led by Blue World Group

With strong sustainability-focused investors, RECUP expands its nationwide reusable packaging network and strengthens its market leadership.

May, 2022. ox8 Corporate Finance advised reCup GmbH (“RECUP”) with its brands RECUP and REBOWL on its EUR 12 million growth financing round. In parallel, the leading reusable provider is soon celebrating its 12,000th partner shop, further expanding its market leadership.

RECUP/REBOWL, the market leader among the providers of reusable to-go packaging in the gastronomy sector, has successfully closed its EUR 12 million financing round – supported by ox8 Corporate Finance – in order to further expand its already nationwide deposit network in Germany. Together with the existing shareholder Müller Medien, a family of companies with many strong partners for traditional and digital business models, investors in the current financing round comprise blueworld.group, a leading investor and innovator for sustainable growth, Summiteer, the investment vehicle of serial entrepreneur and e-mobility pioneer Sven Schulz, as well as GLS Bank. RECUP deliberately continues to rely on long-term and sustainability-oriented investors whose focus is equally on ecological and social aspects in addition to economic ones.

“Being a pioneer for many years, RECUP has been proving that reusables work in the catering industry and, together with our partners, we are thus making a significant contribution to waste reduction. We will use the additional capital to consistently expand our market leadership in the restaurant and delivery service sector and to offer our partners as well as to-go users a comprehensive, sustainable and well-thought-out reusable solution,” says Florian Pachaly, founder of RECUP. “Thanks to existing and new investors in this growth financing round we can continue to develop our infrastructure as reusable packing becomes a mandatory alternative in the gastronomy sector starting in January 2023,” Pachaly continued.

The RECUP/REBOWL system is already used by numerous major partners such as Shell, Alnatura, Bäckerei Moss, Aral, Sodexo, Aramark, Denn’s, the Hofpfisterei, Müller/Höfliger or the Bio Company. Together with these partners as well as thousands of individual restaurants/ partners, the system saves on disposable packaging and is the market leader in Germany in the field of reusable solutions for both to-go drinks and take-away meals.  In the last fiscal year 2021, RECUP/REBOWL was able to grow by more than 100% and thus significantly expanded its broad presence in the market, especially in the area of restaurants and corporate catering.

Fabian Eckert, founder of RECUP:

“For us as founders who have to cope with the challenges of high growth every day, it is essential to have competent, experienced, entrepreneurial-minded and committed partners at our side. During our fundraising, ox8 has demonstrated these qualities at all times and has done a superb job in bringing the optimal investors for RECUP on board in just about three months!”

Florian Pachaly adds:

“From the very beginning, it was our goal to attract other investors besides Müller Medien who, like us, pursue a long-term and sustainable goal. ox8’s strong network to family offices and other investors in this category was a major success factor for the efficient and successful fundraising process.”

RECUP

Founded in 2016 by Fabian Eckert and Florian Pachaly, reCup GmbH offers a simple, attractive and sustainable alternative to single-use packaging with its Germany-wide reusable deposit system RECUP and REBOWL. The circular deposit system is based on 100% recyclable reusable containers: RECUP on to-go cups and REBOWL on take-away bowls. The reusable cups and bowls can be borrowed and returned for a deposit at around 12,000 partner shops throughout Germany (cafés, restaurants, bakeries, kiosks, company catering outlets and service stations). In addition, test phases are already underway with various providers in the food delivery sector. The aim of the company – which has been awarded the “Blue Angel” seal by the German government, among others – is to make disposable packaging superfluous, to further raise social awareness of the issue of packaging waste and to provide simple, attractive alternatives.

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