Deal Announcement


Aschaffenburg/ Frankfurt/ Braunschweig, 04 May 2021

ox8 Corporate Finance exclusively advised the shareholders of Löwenstark Digital Group (“Löwenstark”) on their sale of a majority stake to the HANNOVER Finanz Group (“HANNOVER Finanz”) and ARCUS Capital AG (“ARCUS”). Both the founder Marian Wurm and the entire management team headed by CEO Hartmut Deiwick invested significantly in the course of the transaction.

With a focus on medium-sized businesses and a consultative approach, Löwenstark is a full-service provider offering its customers digital solutions along the entire value chain in order to achieve sustainable success in the online world. The broad range of services for national and international customers includes comprehensive solutions in the areas of performance marketing, brand marketing and web development.

The steadily increasing demand for digital marketing services and the continuous expansion of its service portfolio has led to strong growth especially in the recent years for the company, which was founded in 2001. The Löwenstark Digital Group now generates double-digit million revenues and has more than 150 employees at ten locations throughout Germany, Austria and Switzerland.

As digitization continues and marketing budgets shift from offline to online channels, the management continues to see great potential for growth and further expansion of services. CEO Hartmut Deiwick says: “Due to our process- and data-driven approach, we offer our customers a transparent view on the performance of our service. We look forward to build on our success in all marketing channels and grow in a sustainable manner with the whole lion pack.

Marian Wurm, founder of Löwenstark Digital Group on the transaction process: “With HANNOVER Finanz and ARCUS, we have found the right partners for the strategic further development of Löwenstark. With their extensive industry and management experience, as well as their extensive network in the German SME sector, they will actively support us in our next growth steps. Special thanks to our M&A advisors from ox8 Corporate Finance, who we chose after a comprehensive selection process. They impressed us greatly with their team spirit, in-depth analyses and dedication. The cooperation during the project was at all times highly professional. The ox8 project team supported us 24/7 and guided the process to a very successful outcome.

About Löwenstark (

The Löwenstark Digital Group is one of the most experienced and successful digital service providers for online marketing in the DACH region with over 5,000 customer projects in the last 19 years. More than 150 employees operate at ten locations throughout all disciplines of online marketing. The focus is on comprehensive solutions in the areas of performance marketing (search engine optimization, search engine marketing, marketplace marketing), brand marketing (reputation management, social media, affiliate and email marketing), and web development (CMS, shop systems and usability optimization). The customer base comprises more than 500 national and international companies.

About HANNOVER Finanz (

HANNOVER Finanz is an owner-managed investment company based in Hanover, Germany. The foundation of its long-term investment approach in medium-sized companies are the currently five active evergreen funds with an indefinite term. HANNOVER Finanz’s investments range from traditional industries to commerce and new technologies.

About ARCUS Capital (

ARCUS Capital is an owner-managed investment company based in Munich, Germany focusing on investments in medium-sized companies in German-speaking countries. As an independent investor with a flexible investment period, ARCUS invests its own capital as well as the capital of selected co-investors. Thereby ARCUS acts as an entrepreneurial partner to further develop companies together with the management.

About ox8 Corporate Finance (

ox8 offers corporate finance advisory services with a focus on M&A and private equity/ venture capital in ox8 Corporate Finance is an independent corporate finance boutique founded in 2018 by experienced M&A specialists. Corporate finance advisory services are offered with a focus on M&A as well as Growth Capital in the Software/ Saas, Digital Commerce, Technology/ IT services and Healthcare sectors. The team has an excellent international network to financial investors and strategic buyers. ox8 Corporate Finance has offices in Frankfurt am Main and Aschaffenburg.