DEAL ANNOUNCEMENT | GROWTH FINANCING LIVEBUY

DEAL ANNOUNCEMENT | OX8 CORPORATE FINANCE ADVISES BERLIN-BASED LIVEBUY GMBH AND ITS MANAGEMENT TEAM ON A GROWTH FINANCING ROUND

Frankfurt / Berlin, 09 December 2021

LIVEBUY offers a unique Video Commerce Platform-as-a-Service, enabling brands and retailers to run their own live video shopping platforms and integrate them directly into their websites and online marketplaces. Live video commerce has become a multi-billion market in Asia and LIVEBUY is ideally positioned to benefit from the strong growth anticipated for the European market going forward.

Founded in 2020, LIVEBUY has already built an extensive client portfolio, including retailers such as Douglas, Lidl and MediaMarktSaturn and hosted shows with celebrities such as Kylie Jenner, Miranda Kerr and Jessica Alba. The financing round was led by early-stage tech VC RTP Global, along with renowned business angels. LIVEBUY will use the funding to enhance its proprietary software, broaden its services portfolio and accelerate European expansion.

Alex von Harsdorf, co-founder and CEO of LIVEBUY comments: “It’s been an incredible first year for LIVEBUY, building strong momentum from the start. We believe that whoever wins the hearts of the best live video shopping creators will win this market. We are delighted to have secured such a prestigious partner as RTP Global, who brings years of experience in e-commerce and media, as well as an international perspective. We would like to thank the ox8 team for their continuous support during this important phase of finding the right partner for our strong growth ambitions.”

ox8 Corporate Finance acted as exclusive corporate finance advisor to LIVEBUY GmbH.

About ox8 Corporate Finance (www.ox8-cf.com)

ox8 Corporate Finance is an independent corporate finance boutique founded in 2018 by experienced M&A specialists. Corporate finance advisory services are offered with a focus on M&A as well as Growth Capital in the Software/ Saas, Digital Commerce, Technology/ IT services and Healthcare sectors. The team has an excellent international network to financial investors and strategic buyers. ox8 Corporate Finance has offices in Frankfurt am Main and Aschaffenburg.